Qualified professionals
that you can trust.

We come from years of corporate experience in which we have managed the online business growth of top brands, led product and user experience research projects, and driven the development of worldwide re-known products.

Who we are.

Who we are.

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Francesco Bonafine

Francesco Bonafine

Founder & Managing Director

Francesco has well over a decade of leadership experience in the field of growth marketing, sales management and online business development. He has worked for some of the largest information technology companies in the world, such as IBM and Google, where he led enterprises-level initiatives both for business development and growth marketing. Francesco can be defined as a growth marketing guru, having more than a decade of hands-on experience in search engine marketing (SEM), search engine optimization (SEO) and online advertising across multiple platforms. While at Google, Francesco was part of the product development team for Google AdWords Express.

Paolo Petrolini

Chief Technology Officer (CTO)

Paolo has over a decade of leadership experience in product management, data science and process engineering. He has served as the Head of Trust & Safety at Google in Switzerland, where he led an international team of product specialists, data scientists and user experience researchers. When at Google, Paolo has worked on products like Google AdWords, Google Web Search, Google Shopping and Google Accounts. Having well over a decade of hands-on experience on product management, data science and process engineering, together with an extensive knowledge of search engine optimization (SEO) techniques, Paolo can be considered a marketing engineer, incorporating a programmatic and automated approach into growth marketing processes. Lastly, Paolo is a Google Analytics certified professional.

Paolo Petrolini
Paolo Petrolini

Paolo Petrolini

Chief Technology Officer (CTO)

Paolo has over a decade of leadership experience in product management, data science and process engineering. He has served as the Head of Trust & Safety at Google in Switzerland, where he led an international team of product specialists, data scientists and user experience researchers. When at Google, Paolo has worked on products like Google AdWords, Google Web Search, Google Shopping and Google Accounts. Having well over a decade of hands-on experience on product management, data science and process engineering, together with an extensive knowledge of search engine optimization (SEO) techniques, Paolo can be considered a marketing engineer, incorporating a programmatic and automated approach into growth marketing processes. Lastly, Paolo is a Google Analytics certified professional.

Ryan Robbie

Ryan Robbie

Digital Marketing Manager

Ryan’s experience in social media includes the creation and management of multiple Facebook pages that have a combined number of followers that now reaches beyond 300,000 followers. Some of his pages have an organic reach that extends into the millions.

Sally Yeung

Content Marketing Manager

Sally is an experienced media specialist with strong focuses in translation and social media analysis. With over 15 years of experience working for the US Consulate General in Hong Kong, Sally excels in a diversity of translation services from lengthy bilingual translations, to summaries which are short and to the point. Sally’s journalism background and work experience in well-respected English newspapers enable her to conduct independent research and present her ideas in different styles effectively. In her capacity as acting supervisor of the Consulate’s Publication Translation Section, as well as team leader of its social media team, Sally is knowledgeable about the traditional and social media environments in both Hong Kong and mainland China. Sally is proficient in traditional Chinese, simplified Chinese, and English.

Sally Yeung
Sally Yeung

Sally Yeung

Content Marketing Manager

Sally is an experienced media specialist with strong focuses in translation and social media analysis. With over 15 years of experience working for the US Consulate General in Hong Kong, Sally excels in a diversity of translation services from lengthy bilingual translations, to summaries which are short and to the point. Sally’s journalism background and work experience in well-respected English newspapers enable her to conduct independent research and present her ideas in different styles effectively. In her capacity as acting supervisor of the Consulate’s Publication Translation Section, as well as team leader of its social media team, Sally is knowledgeable about the traditional and social media environments in both Hong Kong and mainland China. Sally is proficient in traditional Chinese, simplified Chinese, and English.

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