Qualified professionals
that you can trust.

We come from years of corporate experience in which we have managed the online business growth of top brands, led product and user experience research projects, and driven the development of worldwide re-known products.

Who we are.

Who we are.

Arrow down
Francesco Bonafine

Francesco Bonafine

Founder & Managing Director

Francesco has well over a decade of leadership experience in the field of growth marketing, sales management and online business development. He has worked for some of the largest information technology companies in the world, such as IBM and Google, where he led enterprises-level initiatives both for business development and growth marketing. Francesco can be defined as a growth marketing guru, having more than a decade of hands-on experience in search engine marketing (SEM), search engine optimization (SEO) and online advertising across multiple platforms. While at Google, Francesco was part of the product development team for Google AdWords Express.

Francesco has been a member of the Digital, Information & Telecomunications Committee of the Hong Kong General Chamber of Commerce since 2019.


Ivan Oung

Technical Product Specialist

Ivan is a process-driven and insightful product specialist who is passionate about building helpful products.
With more than 5 years in delivering business growth through effective leadership and technical know-how. He is PSM certified, proficient in process standardization and automation to increase performance and profit.
From private start-ups to unicorn companies, he has grown his skills in product management and full-stack development. Some key companies Ivan has worked with including Tencent, UNESCO, Kao Corporation, and Apple.
Sally Yeung

Sally Yeung

Content Marketing Manager

Sally is an experienced media specialist with strong focus in translation and social media analysis. With over 15 years of experience working for the US Consulate General in Hong Kong, Sally excels in a diversity of translation services from lengthy bilingual translations, to summaries which are short and to the point. Sally’s journalism background and work experience in well-respected English newspapers enable her to conduct independent research and present her ideas in different styles effectively. In her capacity as acting supervisor of the Consulate’s Publication Translation Section, as well as team leader of its social media team, Sally is knowledgeable about the traditional and social media environments in both Hong Kong and mainland China. Sally is proficient in traditional Chinese, simplified Chinese, and English.

Azrael Yee

Digital Marketing & Research Associate

Azrael graduated from the Chinese University of Hong Kong with a Bachelor Degree in Business and Administration field. Due to his knowledge in marketing and Chinese Language proficiency he was appointed as Chief Editor of the university magazine. During his academic years, his team successfully digitalise the university magazine which increased the reader coverage. His experience in conducting topic research help Digital Nomads’ clients with the understanding of the latest market trends and the implementation of effective online marketing strategies.