Tartes & Pop is the very first French tarts specialist in Hong Kong, uniquely blending the elegance of traditional French pastries with the vibrant energy of pop culture. Their mission is to make sweet, chic, and sophisticated French tarts a little more fun and funky, appealing to a diverse and modern clientele.

Achievements with Digital Nomads Hong Kong:
Thanks to the strategic efforts of Digital Nomads Hong Kong, Tartes & Pop has experienced remarkable growth in their online presence and sales:

• 140% increase in sales from Google Ads over six months;
• 115% increase in overall revenue compared to the previous six-month period with a different agency.

Impact of UX/UI Audit:
Digital Nomads Hong Kong conducted a comprehensive UX/UI audit of the Tartes & Pop website. This audit identified key areas for improvement and optimisation, leading to a significant increase in conversions. The enhanced user experience and interface design have played a crucial role in driving this success, ensuring that visitors to the Tartes & Pop website enjoy a seamless and engaging journey from start to finish.

By leveraging the expertise of Digital Nomads Hong Kong, Tartes & Pop has not only boosted their sales and revenue but also solidified their position as a leading French tarts specialist in Hong Kong.

Mighty Oaks is a well-known kindergarten located at Kennedy Town. Despite Mighty Oaks being the industry leader in young age education, they were having trouble at generating leads through their website. They struggle with:

• Increasing conversion rate
• Generate organic search traffic through Google
• Maintain a low customer acquisition cost

Digital Nomads Hong Kong helped Mighty Oaks through the implementation of successful keywords strategy for Google Ads and SEO campaign, establishment of paid campaign creatives through different social media channels, and configuration for Facebook Ads. As a result of our implementation:

• 25% MoM average increase in lead conversions
• 5% MoM decrease of cost per click
• 22% MoM average increase at search traffic from Google organic traffic

MIBONBóN is a famous Spanish brand of high quality kids clothes strictly made in Spain. The brand has 2 physical shops in Hong Kong. We helped the client to embrace an omni-channel strategy starting with a thorough user experience review of the initial website which has eventually been replaced with a new one optimised for conversions. 

Our solution:

• Conversion rate optimisation audit for the E-commerce website
• Google Merchant Center and Facebook Shop creation
• Google Shopping Ads and Facebook Product Catalogue Ads creation

Our impact:

• 30% MoM average increase in online revenue
• 25% MoM average increase in Facebook/Instagram page interactions

Treasure Island Group is a leading market player in the organisation of outdoor activities In Lantau Island for students, companies and families.. Yet despite the fast growing trajectory that TIG is experiencing after the third wave of COVID, growing pain is holding them back. Some of the pains are: 

• Reactive decision making due to lack aggregated data insights
• Long time-to-resolution due to lack of development resources
• Inaccurate report due to misconfigurations and legacy misimplementation
• Frequent failing payment settlements
• Inaccurate branding representation in Google 

Digital Nomads Hong Kong accelerated TIG’s growth through a few different initiatives, including assigned development resources, set up a dedicated ticketing system for speedy issue resolution, reorganized the configuration of the ecommerce platform, and implemented a data dashboard with real-time insights. As a result of our implementation:

• End to end lead generation management solution (Google Ads and reporting system)
• Summer camp registrations fully booked in 2 months of search advertising campaign 
• 38% increase in operation efficiency on reporting and data analytic
• Reduce website issue-to-resolution time by 65%
• Reliable and accurate branding representation through specific SEO and Google Search Ads activities

Digital Nomads Hong Kong has worked with the Environmental Protection Department (EPD) of Hong Kong on the Google Display Network campaign for the  producer responsibility scheme on plastic beverage containers (PPRS). The aim of the campaign was to sensibilize the big producers of plastic containers about the importance of waste management. Digital Nomads has worked on the animated banners creation, campaign set-up and optimisation. During this period of collaboration the campaign creatives have generated ~3.5 million impressions on the most prominent Hong Kong websites and thousands of visits to the official website making it possible to amplify the message reach and create awareness for the local population around such an important topic.

Digital Nomads Hong Kong has worked with Plaza Premium Lounge and Aerotel to relaunch their travel hospitality campaigns after the first 2 years of pandemic that have dramatically impacted their business. With the slow but steady recovery of travel and reopening of airports, the 2 brands have benefited from a consistent flow of new leads and sales from their search advertising campaigns.

Thanks to a thorough set up of Google Analytics, the client has been able to precisely measure the performance of their Google Ads campaigns in new revenue and clients generation, and also maximise the campaigns results. During the first months of collaboration, conversions for Plaza Premium Lounge have grown an average of 30% month over month. In addition to that, as a result of the ongoing optimisation, the cost per conversion for Aerotel has decreased by 43%, whereas the total monthly revenue has increased by 63% since the beginning of the search campaigns.